MyTribe releases expert PMI ratings for 2025

Illustration of a man holding a magnifying glass, closely examining five-star reviews.
Richard Eagling
Senior Editor

myTribe Insurance Experts has launched its 2025 Private Medical Insurance (PMI) ratings, helping consumers identify the standout health insurance providers and products in the UK market.

The increasing strain on the NHS, long waiting lists, and rising healthcare costs have made it more vital than ever for individuals to understand their private healthcare options, especially if they want faster, more flexible treatment. While the PMI market is generally well served by some high-quality products, it can be difficult for consumers to easily differentiate between providers and find the right policy for their needs.  

What the 2025 PMI ratings focused on

The 2025 myTribe PMI ratings analysed each insurer's flagship health insurance product (the policies with the most comprehensive cover and options), focusing on their strengths and weaknesses across various factors that matter most to policyholders. 

Combining data from various sources, including policy documents, provider websites and feedback from industry professionals and consumers, this year's ratings assessed 13 key health insurance areas. These included:

  • Inpatient and day patient cover
  • Outpatient cover
  • Mental health cover
  • Cancer cover levels
  • Underwriting options
  • The impact of claims on renewals
  • Clarity of policy documentation and terms

myTribe's team of experts also examined each provider's level of customer service and spent countless hours pouring over their product literature to assess how important terms and conditions, such as exclusions, were communicated.

The final star ratings were awarded based on the total weighted score providers obtained for each of the assessed categories, with those scoring highly across most receiving a rating of five stars.

You can read myTribe's private health insurance ratings methodology to explain how the rating process works fully.

What the 2025 PMI ratings revealed

The 2025 PMI stars ratings revealed a competitive private health insurance market in which providers are continuing to innovate to stand out from each other. In some cases, already strong products have been further enhanced over the last 12 months. 

The leading providers all offered strong levels of cover, but there were wider differences in some areas reviewed, such as mental health cover, customer service and the clarity of policy terms and conditions.

All of the flagship products scored well, but only four were awarded the full 5 stars.

To find out which PMI provider emerged top this year head over to our must-read guide to the Best private health insurance providers in 2025.

Chris Steele, founder and editor of myTribe Insurance Experts, said:

Chris Steele
"With so many different levels of cover and features available, we appreciate that choosing a health insurance policy can often feel overwhelming. Our PMI ratings can help individuals see the real value in each product, giving them the insight they need to make a confident choice. The expertise that we have means that we can highlight nuances in health insurance policies that may not be obvious to the untrained eye."

What people are saying

Reviews relate to the service provided by both myTribe and its partners.
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Shaun Staples
November 19, 2025
I recently retired and as we had always been lucky to have private cover for my working life, decided to extend this into retirement. I usually research this type of service on my own, but came across the website for myTribe and signed up. The expert called me very quickly and soon assessed my needs. A brief while later I was reading 3 quotes aligned to our discussion. I could not have done that on my own. Saved time and gave me a lot of insight. Very impressed with the professionalism and knowledge of the agent. If you, like me, are fed up with waiting to see an NHS consultant or doctor, and want to look into how much it would cost and what services are available in the private health care arena, give these guys a try.
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Joanna Ridley
November 12, 2025
Zain was very helpful and knowledgable. I can thoroughly recommend them to find the right product for you
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Faith Simpson
November 12, 2025
Fantastic service and helped me save on insurance.
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Steve Hawes
October 25, 2025

My introduction, to the USAYcompare specialist Jovianne Beeby was excellent and very knowledgable with my Health Care quote. Extremely happy with the final BUPA new policy.

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Melissa Wood
October 6, 2025
Highly recommend the service received from myTribe, they were highly efficient and knowledgeable while helping me with my request and simplifying things for me.
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steven meyrick
September 28, 2025
I was very impressed with the response, advise and follow up on my behalf. Special thanks to Sue Loftus who was particularly helpful. Following a discussion with USAY I have since renewed a policy with Aviva at a really competitive price. Thanks very much.
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David Curling
September 15, 2025
Having been outraged by the remuneration of the BUPA board members and very unimpressed by the expense ratio, I resolved to move my cover to another provider. Whilst I may have failed to enrich another set of directors I managed to identify a policy more suited to my requirements. l
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Sandra Smith
September 12, 2025
Once contacting my tribe I was receiving phone calls which I was very happy with. They were alert upbeat and gave me the information I needed. I am happy I answered my phone as I usually do not answer unrecognisable numbers. The best thing is I have the plan that suits me and my needs. Very happy
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Susan Benn
September 9, 2025
The advice I have been given is clear and helpful. I am very grateful for this service.
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Rod Havard
September 2, 2025
The referral we had was just what we needed, and the effort made by Aaron Jones was admirable. He took the trouble to understand and satisfy our needs, and then helped us to navigate the necessary administration elements. Very pleased with the outcome.
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Melanie Löfgren
August 25, 2025
The myTribe website was very informative. I requested a quotation and within the hour I got a response. My advisor Daniel was very knowledgeable and professional. Took the time to answer all my questions and more. I have signed for my new health insurance and now have peace of mind thanks to your amazing website. I can't recommend myTribe and Tessa Alliance enough, especially Daniel :-)
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Pardip Hayer
August 13, 2025
Great service offerwd
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