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Our research found that the average cost of private health insurance UK in 2024 is currently £90.03 per month for a typical comprehensive healthcare policy. Read on to find out how your age and where you live can affect your health insurance prices.
In 2024, our private healthcare experts researched the average price people typically pay for a new health insurance policy.
Chris is our resident private health insurance and healthcare expert. He has over a decade of experience writing about private medical insurance and treatment. He's Chartered Insurance Institute qualified and is regularly quoted by the national press.
Before we go any further, we should state that while our research is thorough, the prices we share are indicative and, importantly, for new health insurance policies. When you get a quote, your price will differ from our findings, and your renewal premiums will likely vary, too. There are many reasons for this, from your postcode and age to the level of cover you require. We hope our research gives you enough of a guide to decide whether you would like a comparison quote from a health insurance broker.
In January 2024, myTribe researchers obtained 800 quotes for typical private health insurance policies from 8 leading UK insurers in 10 different towns and cities to find a meaningful average monthly cost.
Based on extensive research, our private healthcare experts found that the current average cost of private health insurance in 2024 is £90.03 per month.
Please remember that this average is for a new health insurance policy and won’t be representative of renewals. It’s also relatively meaningless as if you’re younger or older than the average age; your monthly premiums will be completely different.
Save up to 37%* on your insurance by comparing policies
*Based on 461 quotes between 01/22-01/23
In January 2023, we conducted nearly identical research, albeit, at the time, the very keenly priced Complete Health from WPA (with a traditional no-claims discount) wasn’t included.
A year ago, the average cost of health insurance was around 6% lower than it is today. However, adding WPA’s no-claims discount-based pricing is a significant reason the increase in the past 12 months is only modest.
Taking WPA out of the equation shows a clearer view of how much prices have changed. If we look at the rest of the market, prices rose by around 18% in just a year.
To better understand how much health insurance costs, the table below breaks down our research by the age of the person taking out the policy.
The price of a new private health insurance policy is significantly higher the older you are. As a reminder, these prices aren’t renewal premiums, which could be higher or lower than the above based on whether you claim medical inflation and other factors.
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*Average based on quotes from eight leading health insurers in 10 UK cities in January 2024. We opted for a comprehensive policy, with a £250 excess (or as close as possible), outpatient cover limited £1,000 per policy year where possible, and we included alternate therapies cover. We opted for a guided consultant list where availiable, excluding mental health, dental, optical and travel cover. Click here to see our full methodology.
Many factors impact the cost of your health insurance; some you will have control over, such as cover levels, and others you won’t, i.e. your age. Here is a summary of the most significant influencers:
What your private healthcare policy does and doesn’t cover significantly impacts your premiums. By opting for a treatment-only health insurance plan, for example (prices not included in this article), you’ll reduce your premiums by only being able to claim once you have received a diagnosis from the NHS or by self-paying for private medical tests and consultations.
If, on the other hand, you opt for all the bells and whistles, unlimited outpatient cover, therapies, mental health cover, travel cover and more, then your premiums will reflect it.
As can be seen by our research, the cost of private health insurance is tied closely to your age and for good reason. As we get older, the risk of ill health and injury increases, and therefore, we’re more likely to claim on our health insurance and need treatment.
When you take out a private healthcare policy for the first time, you typically benefit from a no-claims discount of approximately 65-70%. Over the years, and as you make claims or don’t, your discount level will reduce or increase, affecting your premiums accordingly.
The cost of private health insurance is closely tied to the cost of private medical treatment services, and like most things, those costs tend only to go up! Medical inflation is the technical term for the rising cost of healthcare services, currently at about 10%.
The more insurers have to pay out in claims each year impacts all of their members, and with NHS services currently stretched, there’s a higher probability people will use their private medical insurance instead of waiting.
Finally, if you smoke, vape or use Nicotine products of any sort, your premiums may be higher, although this isn't always the case. While Nicotine replacement treatments are generally accepted to be safer than smoking, there isn’t enough long-term evidence of that, so unless you quit altogether, you can expect to pay a bit more for your private healthcare.
Too many other things will affect your private health insurance cost, such as whether you’ve had recent pre-existing medical conditions or want to include private treatment in high-end hospitals in central London. Just remember that there are plenty of ways to bring premiums down, and if you buy health insurance through a broker, they’ll be able to help you find the best policy for your personal circumstances and accounting for your individual medical history.
Most private health insurance companies charge different amounts based on where you live in the UK, and there are several reasons, such as:
Precisely how each of the private healthcare providers factors your postcode into their equation varies, but, in most cases, where you live will influence the cost of your policy.
Freedom Health Insurance is the only insurer we looked at that didn’t adjust their prices based on where you live. So whether you live in London or Edinburgh, the price you pay for your private healthcare insurance will be the same.
We asked Freedom Health Insurance why they take a different approach than most health insurance providers. They told us:
"We believe that we should be able to explain the premiums we charge to our customers, and establishing a link between a postcode and how much or how often a customer might claim under a medical insurance policy is unclear and difficult to understand. At Freedom, we believe in choice and that rating factors should reflect risk. As yet, we have not been convinced that the use of detailed postcode data in PMI pricing reflects risk in a way we are comfortable with or able to explain."
Alistair Sclare - Managing Director
Freedom Health Insurance has one of the most extensive standard hospital lists of any providers we’ve reviewed. However, some more expensive hospitals, particularly those in Central London, won’t be covered as standard, which is consistent with the other providers we’ve researched. You can, however, opt to include those hospitals by taking out their “London Plus” hospital list option.
While Freedom is the only private health insurance provider we looked at that doesn’t change prices based on where you live, National Friendly also has less pricing variation than others based on where you live. Of the ten cities we looked at, the only locations where National Friendly charged more were London and Manchester.
Our researchers gathered pricing for ten towns and cities around the UK, so, we can show broadly the areas that health insurance is most and least expensive. However, given that all of our research focused on major urban areas with sizeable populations, it’s not conclusive, and there will be places dotted around the country where it will cost less and more.
Here are the three most expensive places to buy private health insurance in 2024, according to our research:
Here are the three least expensive towns and cities to buy private health insurance in 2024, according to our research:
Surprisingly, health insurance costs more in Bournemouth on average than the major metropolitan areas of Manchester and Birmingham. If you didn’t know, Bournemouth is a hotbed of private medical insurance, with countless brokers and a couple of insurers in the town. Is this part of the reason for the higher cost, we wonder?
Comparing private health insurance providers against one another is notoriously tricky, as you’re never comparing like for like; they each offer different benefits in their policies. That said, we’ve done our best to standardise what they’ve quoted to give you an idea of what each charges for a comprehensive policy, but please request a quote and speak to a broker so you understand what each includes before making a decision.
Health insurance isn’t just price-driven; you may find that you get a provider and policy with benefits that tick your boxes by spending a little more.
Important note: Several of the insurers we sampled (WPA, Freedom and National Friendly) do not offer a “guided consultant list”, and therefore, the pricing we’ve received from those gives you access to a larger pool of medical specialists. All the providers will allow you to pay more to have more, but the pricing from these three includes it by default.
So far in this article, we’ve outlined the factors which affect the price of private health insurance policies, along with some example pricing, but what if you want to reduce the cost? This section covers most of the ways we can help you to reduce the cost of private medical insurance:
If you want to significantly reduce the cost of your health insurance and have outpatient cover, you could review how much you need moving forward. This option isn’t appealing to many people, as they want continued outpatient cover, but, you could add benefit limits to your policy to reduce costs. For example, you could limit your annual outpatient allowance to £1,000, which will reduce your premiums without completely sacrificing the benefit.
Probably the most straightforward solution to reduce the price of your health insurance is to increase your policy excess. While on the face of it, this is simple and easy to do, we do always suggest caution in this respect, as no one likes to be faced with a hefty bill when they are unwell. You should also be careful as if invoices for treatment fall across two plan years, you may have to pay your excess twice!
While all the insurers will allow you to choose a hospital list, i.e., the hospitals you can use, another option is “guided consultants”. With a guided option, you agree (for a reduction in your premiums of around 20%) to have your insurer suggest 2-3 specialists and the hospital you should use should you require treatment.
How it works and what it’s called varies between providers. Bupa gives you more flexibility than others, but be aware that choosing a guided option reduces the pool of medical specialists and facilities you can use.
Shopping around is hugely important. You’ll often find that you can save considerable money by switching providers at renewal time. The quickest and easiest way to do this? With a broker. They do the leg work for you and will be able to save you considerable time and likely money, too!
If you’re a smoker, your premiums for health and other insurance, such as life insurance, may be higher. By quitting smoking, you will enjoy better health and reduce your insurance premiums for these products.
There can sometimes be supplementary or optional cover that's been added to a policy which isn’t needed. We recommend looking at your policy in detail to see whether you actually need everything that has been included, perhaps you have something like mental health cover that you've never used and don't feel you need any longer, or another add-on.
The main types of underwriting used for private medical insurance are Moratorium and Full Medical Underwriting, and changing the method used can sometimes yield savings. A word of caution, though: changing your underwriting method must be done carefully not negatively to affect what’s covered by your policy.
You can add a 6-week NHS wait clause into the policy, which effectively says if the waiting list for the treatment you require is less than six weeks on the NHS, you will go down that route rather than opting for private medical care. It’s an effective way of reducing the cost of policies, but it does sacrifice your level of cover.
Finally, you should speak to a qualified expert to ensure you have the best policy for the best price, which covers you for what you need but no more. Request a comparison quote below, and we’ll put you in touch with one of our highly rated-brokers.
We hope you find this information useful; if you have any questions or would like full access to our research, please email contact@mytribeinsurance.co.uk.
Please bear in mind that these prices are for individuals and couples, families and companies can often receive discount based on the number of people included. Business health insurance in particuar can often work out far cheaper per person than numerous individual polciies.
As a final reminder, please take the information provided on this page as a guide only. While our research has been extensive, you’re always best to speak to a health insurance broker who can perform a detailed market review on your behalf. To request a free comparison quote from one of our recommended brokers, please click the button below.
Private health insurance is a complicated financial product that can be configured in many ways - because of that, getting a meaningful average is difficult. While all private health insurers offer slightly different products, we’ve done our best to minimise the variables to provide you with some guide prices.
For this research, we focused on the cost of an individual policy, with the applicant being one of the following ages: 20, 30, 40, 50, 60 or 70 years old.
For each of those ages, we obtained quotations from 10 towns and cities around the UK: Birmingham, Bournemouth, Bristol, Cambridge, Cardiff, Edinburgh, Leeds, London, Manchester, and Oxford.
Finally, we received quotes from the eight best private health insurance providers - WPA, The Exeter, AXA Health, Freedom, Bupa, National Friendly, Vitality and Aviva for those ages in those cities.
We needed to decide what level of cover our fictional applicant required to get quotes from each of the eight insurers. Working with external health insurance brokers, we built a list of policy requirements based on what a typical policy might look like; in short, these were:
Aviva Website (January 2024)
Axa Health Website (January 2024)
Bupa Website (January 2024)
Freedom Website (January 2024)
The Exeter Website (January 2024)
Vitality Website (January 2024)
WPA Website (January 2024)
Disclaimer: This information is general and what is best for you will depend on your personal circumstances. Please speak with a financial adviser or do your own research before making a decision.
Save up to 37%* on your insurance by comparing policies
*Based on 461 quotes between 01/22-01/23
