The best life insurance brokers in the UK

Howden Life and Health is a specialist life, private health and income protection insurance brokerage based in Gloucester.

Howden Life and Health is proud to offer help, guidance and fee-free insurance comparisons, delivering the right life policy for you. It has a Trustpilot rating of 4.9/5 (from more than 2000 reviews) and is a regular award-winner, including the 2022 Protect Review award. It also offers instant quotes for life insurance over the phone and a free Will.

Howden Life and Health works with household-name UK insurers, including SAGA, Sun Life and LV.

A specialist life insurance brokerage, LifeSearch was founded in 1998. Because life insurance is everything they do, LifeSearch are experts in the market and always aim to recommend the best policy for you.

You can use the LifeSearch website to search, compare and buy your life insurance online. However, if you take Lifesearch’s one-to-one service, you get expert advice. Once you make your purchase, your Lifesearch broker will regularly review your policy to make sure it still suits your needs.

Lifesearch has covered more than 1.6 million people. They work with all the UK’s major insurers (including Aviva, Legal & General and LV) and have a Trustpilot score of 4.9/5.

Protect Line is a specialist life insurance broker with offices in Bournemouth and London. Their aim is to get the world to understand the value of life insurance and make it a standard purchase for any family.

Protect Line is proud of its first-class service, for which it has received multiple awards, including Best Overall Insurance Broker at the Insurance Choice Awards 2020. Protect Line has a 4.9/5 score on Trustpilot, with customers praising how they explain life insurance in easy-to-understand terms.

Protect Line works with leading insurers, including Aegon, Aviva and HSBC, and has protected more than 270,000 families.

Reassured is the UK’s largest life insurance broker based on total revenue, with over 1 million families served and a 5-star rating on Trustpilot based on almost 70,000 reviews. It has offices in 7 locations across the country.

Where Reassured excels is at going in-depth into life insurance and helping customers in difficult situations, such as pre-existing conditions. It also offers a free trust-writing service.

Reassured works with many of the UK’s leading life insurers, including AIG, The Exeter and Legal & General. Speak to Reassured today for a free, no-obligation life insurance quote.

Formerly known as Life Insurance Over 50 UK, Insurance Hero are now your life insurance, income protection and critical illness cover superheroes.

Like a superhero, Insurance Hero is fast. Their brokers aim to quickly compare all the best UK life insurers (including Vitality, Aviva and LV) to bring you the lowest prices and the best cover. They can work over the phone or via email, whatever’s best for you.

Even if you’ve found it hard to get life insurance before, such as if you have a risky occupation or you’re a smoker, you can trust Insurance Hero to deliver a solution for you.

Heritage Insure are insurance specialists based in Bournemouth. With more than 30 years of experience in the industry, their brokers are able to offer independent, unbiased advice and put the customer first. They also work with all of the UK’s leading insurers, including Canada Life and Vitality and Aviva.

Heritage Insure are experts at seeking out the life insurance policy that suits your needs. With a 4.7/5 rating on Trustpilot, customers love how Heritage Insure’s brokers can find lower-priced policies in a world where other prices are on the rise.

Founded in 2009, Drewberry Insurance are insurance experts with offices in London and Brighton, passionate about your financial wellbeing. It’s a team of award winners, scooping awards such as Protection Intermediary of the Year at the Cover Excellence Awards 2020.

With a 4.9/5 rating on Reviews.io, customers love how Drewberry is helpful and explains complex insurance concepts in easy-to-understand ways.

Drewberry works with all the major UK life insurance companies, including Aegon, Scottish Widows and Vitality. However, it prides itself on independent, unbiased advice, so you can get the policy that’s right for you.

Kerry London is one of the UK’s biggest independent insurance brokers working primarily with businesses. It was founded more than 35 years ago, focusing on the construction industry, but has since branched out to cover a wide range of business sectors.

Kerry works with all the UK’s largest insurers, such as AXA and Aviva. However, they also have great working relationships with smaller insurers that sometimes have the best deals on offer.

As Lloyd’s of London brokers, Kerry London is able to offer insurance in challenging situations where you may have been unsuccessful before.

Movo Insurance Brokers are a small team of specialists offering market-wide advice to clients for life insurance and other types of protection. What stands Movo out is that they don't operate large call centres and instead focus on hiring the best advisers in the market to provide exceptional levels of service to clients, so it’s no surprise they have a 5-star rating on Feefo.

Their jargon-free, no-pressure approach means that customers get the time they need to make an informed decision and come away with the best life cover at the best price.

Having spoken with their clients and seen their commitment to providing the highest service levels, our experts recommend them to anyone looking for life insurance in the UK.

Movo works with a wide range of household name insurers, including Vitality, Zurich and Legal and General. So, if you’re looking for comprehensive life insurance delivered the way you want it, talk to Movo.

Hooray Health & Protection are insurance brokers based in Brighton. Its brokers specialise in employee benefits for startups and SMEs to help them better look after their people. Customers love Hooray as they are friendly, helpful and provide affordable solutions.

Hooray works with the UK’s leading insurers, including Zurich and AXA. It has been featured in The Guardian and on Bloomberg. It also won Advice Firm of the Year for 2022 at the Health and Protection awards.

If you’re a small business owner looking for fast, expert advice on providing group life insurance for your employees, make Hooray Health & Protection your first stop.

Sandbourne are personal and business protection insurance specialists based in Bournemouth. They offer life insurance brokerage services to individuals, self-employed people, small business owners and corporations.

With a 5-star rating on Reviews.io, it’s clear that customers appreciate Sandbourne’s clear advice and how they’re so easy to deal with. Sandbourne works with all of the UK’s leading insurers (including Royal London, Vitality and Aviva) to give customers the widest possible choice of solutions.

When you choose Sandbourne as your insurance broker, you get a direct line and email to a professional adviser dedicated to you, so you’ll never find yourself on hold with a call centre.

Globacare is a health and life insurance specialist brokerage based in Bournemouth. It prides itself on its friendly, personable service, comprehensive advice and excellent customer experience. It’s no wonder that Globacare has a 5-star rating on Working Feedback based on 472 reviews.

Globacare is equally adept at personal and business life insurance services. Its expert team have decades of experience in the industry and are passionate about putting customers first.

The Globacare website has some great explainers detailing exactly how every type of insurance works and what could be the right options for you.

Part of the larger Howden insurance group, A-Plan is an insurance brokerage able to recommend a wide range of products from the UK’s leading insurers. With more than 100 high street branches across the UK, you’re sure to find an office near you.

A-Plan has a 4.8/5 rating on Trustpilot based on more than 30,000 reviews. Customers love A-plan’s professional service and competitive quotes. There are also some great add-ons. For example, when you choose to purchase your life insurance through A-plan, you can get a free Will.

A-Plan prides itself on its personal, one-to-one service that being on the high street helps to deliver. For a customer experience without call centres or complicated online forms, A-Plan is a great option.

Prima Insurance Brokers offer a wide range of business insurance services from the UK’s leading insurers (including Hiscox, QBE and AXA) from its office in Manchester. For group life insurance, Prima will do its best to deliver the solutions you need.

Prima likes to treat its customers like family. They’re always there when you need them, helping you protect the things that matter most to you. When you choose your life insurance through Prima, they’ll continue evaluating your policy to make sure it's right for you. It’s why Prima’s customer retention levels are so high, they’re practically unheard of in the insurance industry.