Our life insurance rating criteria
To ensure our reviews evaluate all aspects of a private health insurance product fairly and thoroughly, we consider how providers rate in the following key areas:
Our life insurance ratings process
The scores in each of the review areas highlighted above are weighted according to what our experts deem most important to life insurance policyholders.
The final provider ratings are based on a score out of 5 stars, with the top ten highest-scoring insurers listed in our best UK life insurance guide.
Why you can trust myTribe ratings
Here are six reasons why you can trust our ratings to help you make a suitable life insurance choice:
Expert analysis
Our team has a deep understanding of life insurance and how each type of product works. Between us, we have almost three decades of experience in researching and writing about life insurance. It means we can analyse policy documents, terms and conditions and key features to pull out the essential details and highlight subtle, less noticeable differences.
Comprehensive evaluation
We assess the factors that matter most to people when they select a life insurance policy, such as cover amounts, policy terms and customer service. We don't just look at one or two metrics. Our latest ratings have reviewed 30 different UK life insurance providers, with 38 policy features and options surveyed for each insurer.
A fully-transparent methodology
We publish our rating criteria openly so you can see exactly how we arrive at our life insurance star ratings. Every insurer is assessed using the same rigorous framework to ensure a fair and consistent approach.
Data-driven insights
Our ratings incorporate verified data collected from insurers, using multiple sources, including policy documents, terms and conditions, and claims data. It all adds up to an impressive total of 1,140 data points that our experts collect and analyse, ensuring our insights are grounded in reality, not guesswork.
Independent and unbiased views
The ratings we publish are impartial and aren't influenced by external parties or commercial relationships. Insurers don't pay to use our star ratings or to be included in our guides. Our editorial independence ensures that every rating we provide is purely focused on the quality of each product.
Continuous product monitoring and updates
The life insurance market is constantly evolving, with new products being launched, and older ones updated or withdrawn. We closely monitor developments and regularly review our ratings to ensure they accurately reflect the latest products available.
The myTribe ratings and research team
Between us, the myTribe Insurance Experts ratings and reviews team have over three decades of financial services experience, holding various finance qualifications, including those from the Chartered Institute of Insurance.
Our team members possess extensive knowledge of best practices in financial product ratings, having helped create star ratings for other leading personal finance websites, including Moneyfacts and NerdWallet UK.
myTribe’s expert views and insights have frequently featured in many national and regional media, including The Guardian, The Times, BBC, and more. Read more about our editorial guidelines.
Disclaimer: Our product ratings and the information we provide don't constitute financial advice. You should never choose a product based purely on a star rating. Always conduct your own research and speak to a financial adviser before making any decisions.